Growing Your Professional Reputation Masterclass

A Practical, How To Guide on How to Gain Recognition as a Thought Leader in Your Industry to Increase Your Professional Presence

Today a google-able presence and online footprint is of the utmost importance for real estate professionals and entrepreneurs. In this digital age, our searchable, online presence has incredible reach and is always accessible by our current and future clients and collaborators. While your colleagues and clients have the benefit of knowing your abilities as they communicate directly with you on a daily basis, to expand your reach and recognition, you need to invest in setting up a searchable online presence because once it is in place, the benefits are exponential. 

In this masterclass, internationally recognized thought leaders will share their insights to how they have successfully built their online presence. The Masterclass offers a how to guide on how to identify the ‘one thing’ you should be known for, how to tell that story in a captivating manner that will have everyone talking, and how to leverage LinkedIn and free online tools to start boosting your visibility.

Download the full syllabus here. 

Who This Course is For

This course has been designed for professionals in real estate, PropTech and innovation. If you are working in another field, the content will still be relevant however case studies will be pulled predominantly from the real estate industry. 

Course Instructors

• Nikki Greenberg, Founder at Real Estate of the Future (New York)
• Kyle Scott, Head of Product and Production at Serhant Media Group (New York)

Objectives & Outcomes

1. Identify the ‘one thing’ that you should be known for as a thought leader in your industry and how to articulate it
2. Learn how to effectively network and get the most out of interactions while in-person networking is not possible
3. Learn about free online tools and platforms that you can use to effectively build your brand and amplify your voice in a pragmatic, productive and effective manner
4. Tips and tricks for growing your LinkedIn audience and how to use the platform to increase your visibility, generate leads and get invited to speak at industry conferences
5. Learn how to capitalize on your digital presence to further your success in your field

Syllabus

• Part 1 (16 September): From Architect to Futurist - My Journey to Being Recognized as a Thought Leader in Real Estate and How You Can Do It Too! by Nikki Greenberg (Real Estate of the Future)
• Part 2 (23 September): Effective Storytelling and Lessons from Being the Guy Behind the Scenes for Ryan Serhant of Million Dollar Listing Fame by Kyle Scott (Serhant Media Group)

Class Descriptions




Part 1: Gaining Recognition in Your Industry For Your Unique Expertise and How To Increase Your ‘Googleability’ by Nikki Greenberg (Real Estate of the Future) 

Never before has it been more important to have a digital footprint that communicates your professional abilities. Be it demonstrating your expertise to potential clients, your peers or managers, having a professional personal brand and online presence has exponential benefits for gaining new clients, 10X-ing your career development, and opening up opportunities that you may not have even known were there. Whether you are looking to grow the reputation of executives in your company, or simply for yourself, this course is for you.

During her masterclass, Nikki will help attendees to identify the ‘one thing’ that they should be known for in their professional field, and how to determine whether they are qualified to be an industry ‘go-to’ commentator on the subject. She will share her own journey with insights on how she was able to articulate her expertise to grow her reputation as a leading international authority on PropTech, innovation, and the future of real estate. Here you will learn how to develop your own robust online presence following Nikki’s effective technique that you can put into effect straight away.

This course has been created by popular demand as Nikki regularly mentors others on how to follow a similar path.

Part 2: Mastering the Science of Storytelling for Your Personal Brand by Kyle Scott (Serhant Media Group)


Storytelling is a science as much as it is an art, and you don't need to be "creative" to harness its power for your personal brand. Learn why storytelling is the most important tool in your communication arsenal; how to build a compelling narrative about yourself; and real-life examples of how both corporate and personal brands use these techniques to drive followers and create memorable content. 

Within Kyle’s presentation, he will discuss storytelling elements of Ryan Serhant's brand and the narrative arc from failed hand model to #1 real estate agent of all time, that was leveraged in successfully launching Ryan Serhant’s leading sales course.

Format

The Live Course is designed to be interactive amongst attendees and lecturers. The course will open with a 'cameras on' introduction to all course participants where they can outline their reasons for attending the course and the challenge they are looking to solve. 

This course will be delivered live online using a video conferencing platform. Each module will consist of a lecture followed by Q&A. Thereafter, participants will break out into groups for dicsusion of the topic and brainstorming together. Each week, a simple task will be assigned as homework to encourage participants to apply what they have learnt to themselves.

Time

90 minutes x 2 weeks

Resources & Readings

This is a practical course grounded in experiences rather than theory. There is no prior study or reading required. Any book suggestions, blog suggestions, online tools and resources that are mentioned by the lecturers will be shared with participants.

Homework & Assignments

Light homework will be given to participants each week to reflect on the content of the lectures and implement its it relates to themselves.

Certificates

Attendees who attend the full course will be provided a Certificate of Completion.

Legal

While the content of this course is delivered in good faith, the course provides general advise and both course creator and course lecturers take no responsibility for the accuracy of its content, especially as it pertains to safety. We strongly advise that you attain independent professional advice. The course will be recorded and we ask that you do not disclose sensitive or confidential information. If you do not want to be recorded, contact learn@americanproptech.com